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Dirección Estratégica

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    • Caso / Dirección Estratégica

    • Jeff Bowling @ The Delta Companies: From Baseball Coach to CEO

    • Glinska, Gosia

    • Darden University of Virginia (USA)

Sigla: DARDEN-G0622-E
Resumen:
The Delta Companies (Delta), essentially a sales organization, was forced to morph quickly into a full-fledged healthcare staffing and recruiting business headed by a CEO who was a former baseball coach with no business background. But he knew enough to invest heavily in technology and to continuously look for ways to improve financial information flow to take advantage of Delta?s stellar growth that was fueled by a doctor shortage. Part of the company?s success was attributed to its culture, which was driven by its employees. By 2008, Delta had moved up 589 spots on the Inc. 5000 list of America?s Fastest-Growing Companies. Despite his company?s continuing growth, the CEO did not intend to rest on his laurels.

Palabras clave:  organic growth
Áreas:  Strategy
Departamento:  Dirección Estratégica
Año de los hechos: Área geográfica:
Nº de páginas: 10 Fecha de publicación: 07/04/2009 Fecha de revisión: N/A Idioma: Inglés
Material complementario:
Nota del instructor:


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