Ética empresarial y Responsabilidad Social Corporativa
IESE Publishing > Ética empresarial y Responsabilidad Social Corporativa
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Ética Empresarial
Marquis, Chris; Rangan, V. Kasturi; Ross, Catherine
HBSP (USA)
- Describes the conception, development and implementation of Goldman Sachs' five-year, $100 million philanthropic initiative to provide practical business
and management education to 10,000 women around the globe. The initiative recently celebrated its first anniversary and over 1,2000 women were either enrolled in, or graduated from sponsored certificate programs. The case addressees some key strategic decisions facing the firm as they roll-out the program over the coming years. These include: how to organize the network of schools that deliver the educational services, determining the best outside partners to provide additional services for the women entrepreneurs, how to best assess the impact of the program, and finally the extent to which the initiative provides contributions to the long-term strategy of the firm.
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Dirección Estratégica
Gironell M.; Lagares J.; Tàpies J.
RBA
- La familia es como un paracaídas. Ambos envuelven y protegen. Ambos están formados por un entramado de cuerdas y nudos. Y lo más importante: ante un salto
al vacío, amortiguan el golpe. Pero la familia, al igual que el paracaídas, debe cuidarse. Si no, puede enredarse, caer y estrellarse.
Con la empresa familiar sucede algo parecido. Por el hecho de contar con una comunidad unida por los lazos de sangre, la empresa familiar ofrece la oportunidad de vivir experiencias de altura, de ir más allá del beneficio económico y ser algo más que el sitio donde se trabaja. Es un lugar donde, día a día, se construye el legado para los hijos de los hijos. Pero esta mezcla entre lo personal y lo profesional exige una dedicación especial.
El libro "Plan de Vuelo", del profesor del IESE Josep Tàpies (titular de la Cátedra de Empresa Familiar), Josep Lagares y Martí Gironell ofrece, a través de su experiencia como directivos y amantes del paracaidismo, una serie de pautas para conseguir una empresa más sólida, competitiva y preparada para el éxito.
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Dirección de Personas en las Organizaciones
Pin J. R.; Stein G.
IESE (España)
- Esta nota técnica versa sobre la distancia entre el poder y su efectiva utilización. No pretende elaborar una teoría lógicamente fundada, ni sistematizar
una realidad, sino apuntar a una descripción breve del fenómeno del poder de los empresarios y directivos, para centrarse en unas reflexiones de índole táctica. Los autores han tratado de condensar una serie de evidencias acumuladas en su trabajo como profesores de "Management", como directivos y como consultores de empresas.
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Dirección de Personas en las Organizaciones
Pin J. R.; Stein G.
IESE (España)
- This technical note discusses the distance there is between power and using it effectively. It does not aim to produce a theory based on logic, nor systematize
a reality, but instead to give a brief description of the phenomenon of power among business people and executives, so as to focus on some strategic thoughts. The authors have tried to condense their own accumulated experiences from working as "Management" professors, executives and business consultants.
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Dirección de Personas en las Organizaciones
Leggett B. O'C.
IESE (España)
- A noble appeal based on the speaker¿s credibility demands respect, but respect does not necessarily arouse the right emotional response. We know that
persuasion in a crisis situation has more to do with action and emotion than rationality. Reason, therefore, must be highly tempered with emotion to achieve the right action. In Shakespeare¿s Julius Caesar, Brutus¿ speech fell widely off the mark. Mark Anthony¿s funeral speech, on the other hand, is one of the best examples of a crisis speech that one can find, because it raises the right emotions from the audience while providing them with the hard evidence they need to be convinced. The result we all know.
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Ética Empresarial
Harris, Jared
Darden University of Virginia (USA)
- Based on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has
AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users? habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.
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Ética Empresarial
Mead, Jenny
Darden University of Virginia (USA)
- This technical note begins with the resolution of the "Google and Internet Privacy" case (UVA-E-0344) (disturbed by the office reaction to him, Charlie
resigns), and then discusses the privacy issues the case addresses. Although ?personal privacy? is a difficult concept to define, academics and social commentators continue to struggle with that definition as well as the value of ?personal privacy.? For an individual, privacy is a significant factor in determining one?s autonomy and independence. This technical note discusses the concept of personal privacy from a Utilitarian and a Kantian perspective.
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Ética Empresarial
Bloom D. E.; Bloom S. R.; Khanna, Tarun
HBSP (USA)
- Teaching Note for [709-429]. Must be used with: (709429) Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS.
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Ética Empresarial
Lucas Chinchilla P.
San Telmo (España)
- Se trata de valorar la trayectoria académica del profesor Mauro Guillen, analizando los pasos que ha dado hasta ser Catedrático en Wharton School. La
formación básica, las instituciones deonde ha estado y sus dedicaciones a docencia, dirección de investigación: ¿Qué tipo de profesor es?, ¿qué frutos pueden esperarse?, ¿qué sugerencias podrían hacérsele?, ¿que interés podría haber en contar con su colaboración?.
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Ética Empresarial
Mead, Jenny
Darden University of Virginia (USA)
- Michael Pirron was a health care services consultant who had always dreamed of starting a "Nonprofit Competitive Business" with a social mission. In 2006,
he launched Impact Makers, a new hybrid entity that crossed the nonprofit/for-profit lines. Although it was a small business like many others (paying competitive salaries, bidding for work, providing professional services at market prices), Impact Makers had several unique components: It would contribute strategic consulting, and all profits, to charitable community organizations; there was no stock and equity ownership; it had a volunteer board of directors and its financial information was open to the public. The first two years saw some successes and some setbacks. Impact Makers faced the challenges of growth: how to get more customers, more revenue, and a more predictable revenue stream. How would Impact Makers raise investment capital with its unique organizational structure? And how would the company survive?
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ÚLTIMOS DOCUMENTOS SOBRE ÉTICA EMPRESARIAL Y RESPONSABILIDAD SOCIAL CORPORATIVA
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Marquis, Chris; Rangan, V. Kasturi; Ross, Catherine
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Gironell M.; Lagares J.; Tàpies J.
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Pin J. R.; Stein G.
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Pin J. R.; Stein G.
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Leggett B. O'C.
NOVEDADES
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Álvarez de Mon S.
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Brunse, Simone; Colburn, Forrest D
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Fairchild G.; Smith R.; Zienta E.
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de Royere, Alexandra; Wells, Louis T.
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Leguizamon, Francisco A.; Lesizza, Mateo
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Gómez Minakata, Carlos; Taracena, Enrique
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Belleza S.; Stremersch S.
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Hess, Edward D.
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Zimmerman, Alan
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Aguilera Nieves A.; Llano M. A.
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Bertoneche, Marc L.; Hynes, Ken; Jacque, Laurent; Sauvage, Agnes; Woolman, Jennifer
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Exprua, Jose A.; Sanz, Luis J.
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Sánchez-Runde C.
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Lucas Chinchilla P.
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Álvarez de Mon S.