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• • Sistemas de Información

    When Hackers Turn to Blackmail (HBR Case Study and Commentary) (Harvard Business Review Article) HBS-R0910B-E

    Eisenmann, Caroline

    HBSP (USA)

• This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only,
  reprint R0910X, and commentary-only, R0910Z. Sunnylake Hospital is being held up by online extortionists who have blocked access to its electronic medical records and are demanding $100,000 to restore it. Paul Layman, Sunnylake's CEO, didn't take their first e-mail seriously, and now the hospital has ground to a halt. Paul's golden-boy IT director can't seem to outwit the hackers. Sunnylake's legal counsel tells Paul, "Literally every second is a liability." The chief of staff is in a mutinous fury. What should Paul do? Three experts comment on this fictional case study in R0910B and R0910Z. He should pay the extortionists, advises Per Gullestrup, the CEO of Clipper Projects, who in late 2008 was closely involved in negotiations with Somali pirates who had seized a Clipper Group ship. But first Paul should hire a negotiator to prevent
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• • Sistemas de Información

    When Hackers Turn to Blackmail (HBR Case Study) (Harvard Business Review Article) HBS-R0910X-E

    Eisenmann, Caroline

    HBSP (USA)

• For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is Reprint R0910Z. The complete case study and
  commentary is Reprint R0910B. Sunnylake Hospital is being held up by online extortionists who have blocked access to its electronic medical records and are demanding $100,000 to restore it. Paul Layman, Sunnylake's CEO, didn't take their first e-mail seriously, and now the hospital has ground to a halt. Paul's golden-boy IT director can't seem to outwit the hackers. Sunnylake's legal counsel tells Paul, "Literally every second is a liability." The chief of staff is in a mutinous fury. What should Paul do? Three experts comment on this fictional case study in R0910B and R0910Z. He should pay the extortionists, advises Per Gullestrup, the CEO of Clipper Projects, who in late 2008 was closely involved in negotiations with Somali pirates who had seized a Clipper Group ship. But first Paul should hire a negotiator to prevent the extortionists fro
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• • Sistemas de Información

    When Hackers Turn to Blackmail (Commentary for HBR Case Study) (Harvard Business Review Article) HBS-R0910Z-E

    Eisenmann, Caroline

    HBSP (USA)

• For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is Reprint R0910X. The complete case study and
  commentary is Reprint R0910B. Sunnylake Hospital is being held up by online extortionists who have blocked access to its electronic medical records and are demanding $100,000 to restore it. Paul Layman, Sunnylake's CEO, didn't take their first e-mail seriously, and now the hospital has ground to a halt. Paul's golden-boy IT director can't seem to outwit the hackers. Sunnylake's legal counsel tells Paul, "Literally every second is a liability." The chief of staff is in a mutinous fury. What should Paul do? Three experts comment on this fictional case study in R0910B and R0910Z. He should pay the extortionists, advises Per Gullestrup, the CEO of Clipper Projects, who in late 2008 was closely involved in negotiations with Somali pirates who had seized a Clipper Group ship. But first Paul should hire a negotiator to prevent the extortionists fro
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• • Sistemas de Información

    The Disappearing Data Center (Harvard Business Review Article) HBS-F0907B-E

    Plant, Robert

    HBSP (USA)

• Replacing expensive data centers with outsourced computing or remote portable server farms allows businesses to rapidly change capacity and offers flexibility
  - an important edge.
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• • Sistemas de Información

    Your Medical Information in the Digital Age (Harvard Business Review Article) HBS-R0907A-E

    Halamka, John D., M.D.

    HBSP (USA)

• A new federal law could make it possible for you to manage your own health records--and, in turn, improve your treatment and save money.

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• • Sistemas de Información

    iPremiere (A), (B), and (C): Denial of Service Attack (Graphic Novel Version) - Teaching Note HBS-609111-E

    Austin, Robert D.; Short, Jeremy C.

    HBSP (USA)

• Teaching Note for [609-092], [609-093], and [609-094]. Must be used with: (9-609-092) iPremiere (A): Denial of Service Attack (Graphic Novel Version);
  (609093) iPremiere (B): Denial of Service Attack (Graphic Novel Version); (609094) iPremiere (C): Denial of Service Attack (Graphic Novel Version).
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• • Sistemas de Información

    iPremiere (B): Denial of Service Attack (Graphic Novel Version) - Supplement HBS-609093-E

    Austin, Robert D.; Short, Jeremy C.

    HBSP (USA)

• Supplements the (A) case. Must be used with: (9-609-092) iPremiere (A): Denial of Service Attack (Graphic Novel Version). May be used with: (601115) The
  iPremier Co. (B): Denial of Service Attack.
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• • Sistemas de Información

    iPremiere (C): Denial of Service Attack (Graphic Novel Version) - Supplement HBS-609094-E

    Austin, Robert D.; Short, Jeremy C.

    HBSP (USA)

• Supplements the (A) case. Must be used with: (9-609-092) iPremiere (A): Denial of Service Attack (Graphic Novel Version); (609093) iPremiere (B): Denial
  of Service Attack (Graphic Novel Version). May be used with: (601116) The iPremier Co. (C): Denial of Service Attack.
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• • 

  • Dirección Comercial

    La marca y sus circunstancias LIBRO-0048

    de Toro, Juan Manuel

    Deusto

• En el día a día, no son los académicos quienes batallan con la gestión de las marcas, sino los directores comerciales, los brand managers, los directores
  de marketing, los publicistas, y todos sus ayudantes. En esta obra, Juan Manuel de Toro les hace un gran favor, pues ha sabido recopilar y ensamblar con maestría y fluidez todas las aportaciones existentes hasta el momento, que habían tratado el concepto de marca y sus componentes principales tan sólo de forma parcial. La marca y sus circunstancias trata los orígenes de las marcas y qué factores propiciaron su aparición; en qué consiste la fortaleza de una marca; qué elementos configuran y determinan su identidad; qué factores hay que controlar para la gestión estratégica de las marcas; su comunicación, arquitectura y extensión, y la valoración de marcas e intangibles.
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• • Dirección Comercial

    Arquitectos estrella, edificios emblemáticos y sus efectos en las economías urbanas MN-369

    Nueno J. L.; Reutskaja E.

    IESE (España)

• Edificios emblemáticos construidos por "artistas" líderes en este campo o "arquitectos estrella" ("starchitecs") como Lord Norman Foster, Frank Gehry,
  Santiago Calatrava, Jean Nouvel ofrecen exactamente la nueva dimensión que es capaz de resolver los problemas de las empresas y conseguir un crecimiento sostenible. Los casos estudiados del museo Guggenheim de Bilbao el Gherkin de Londres, la Opera de Sydney son claros ejemplos de como un edificio emblemático es capaz de conseguir la sinergia del diseño exterior, el ambiente interno y la finalidad operativa. Este documento trata sobre el impacto económico, social, ambiental, turístico y comercial que esta estructura icónica puede generar. La construcción de edificios emblemáticos permite generar sinergias de los factores externos e internos y conseguir un excelente impacto positivo en el desarrollo regional.
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